GDPR is here. Not that you need reminding. Those four innocuous letters have dominated headlines for months now, and no doubt your inbox has been recently bombarded with emails from every business you’ve ever dealt with asking you to review privacy policies and opt-in to continue receiving communications.
It’s a hassle, but we all need to be extra prudent when it comes to customer data. You’ll already be highly mindful of the fines for failing to comply with the changes. These penalties could prove ruinous for any business in breach of the new legislation.
“Post GDPR your email campaigns may no longer have the same reach”
If you rely on email marketing then the number of people you can lawfully communicate with will have fallen. You may have leads databases that you can no longer use. In short, post GDPR your email campaigns may no longer have the same reach.
Diligence and compliance is the solution to this problem, but in the meantime you may want to consider changing your marketing mix.
Trust traditional advertising
Display advertising remains one of the most reliable ways to reach consumers with the minimum of fuss. A campaign across digital, social and print is easy to set-up and can be highly effective.
We can of course help here, as we’re the UK’s largest publisher of regional newsbrands. We offer unrivalled reach thanks to our network of more than 100 newspapers and 40 websites.
If you want to reach as many people as possible then we have a range of display options that will do just that. Or if you wish to reach specific groups based on their demographics, lifestyle, location and other details then we have a suite of powerful targeting tools that will reach the right people, at the right time, in the right place. We have a deep, demonstrable understanding of our audience and we can use this insight to tailor campaigns to your exact requirements.
Whichever options you choose, you can rely on our traditional advertising solutions to put your message in front of prospective customers, driving response and maximising return on investment.